The distribution for 'Slumdog Millionaire' was feared by Warner Bros. to go straight on DVD as for doubts of the commercial value of the production. However, Danny Boyle used his ingenious streak to buy rights to a song, which - by word of mouth - turned into a smash hit in many countries. Boyle recalls it as an "incredible stroke of luck" as Fox Searchlight Pictures became acknowledged of this song and was persuaded to help distribute the film with Warner Bros.
The film was distributed with the help of the album - which included the hit track 'Jai Ho', as well as posters and trailers being regularly shown with the help of being a Channel Four/ Film Four production.
Slumdog millionaire had a limited release which is called an art-house release which is - after it had been out for a while it changed over to become a universal or mainstream release. This was due to the masses of people that watched it, which was unexpected from the production company themselves..
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