The Poster
This was the main film poster for 'Slumdog Millionaire', it doesn't give away much of the plot, in fact the only information is given is the small question at the bottom of the image. The question is in the style of 'Who wants to be a millionaire' therefore people can relate to the poster and connect to their everyday lives. Moreover, this depicts the plot to the audience. The director is shown in bold letters, which will open up to appeal to another audience.
The colors of the poster are bright, loud colours, the writing in bold - 'feel good' - and the coloured paper falling over the actors, gives the imagery of a celebration and happiness - which juxtaposes the plot. However the celebration seen in the poster allows the
audience to understand the film isn't all serious and there may be a happy ending. Orange is known to be vibrant and full of energy, it has the calm cheerfulness of yellow and the aggression of red combined. The pink is obviously noted for it's connotation with romance (as it is a toned down passionate red, with the purity of white), however as it is a dull tone the connotation is changed and it is a description of a childhood, which is so important to the film. The background is completely white expressing purity, innocence and cleanliness, however it also keeps the image clear, and is used to keep the other objects and figures the most important.
The actress is portrayed in the arms of the male actor, and she is slightly turned towards him, showing her connection with him and maybe her dependence on him. The male (lead) is an English actor known for a television production (on channel four) of 'Skins' therefore the young population of United Kingdom will be able to relate to this actor and depicts another audience who will want to watch this film. Moreover, the way they're standing suggests a relationship, and the question at the bottom of the screen says 'Love' as an option; these suggestions conveys another genre of the film - Romance.
The layout of the poster is the main manipulation of how we see the film; the font and size of the film title are the biggest words shown on the poster. This draws attention to the film title, and the actors are shown first, for being the lead actors, and having the biggest roles in the film. They are young and hopeful - by the way they're standing looking up to the future, conveying a positive emotion on the audience, impacting the feeling of the film.
In contrast, Slumdog Millionaire released another poster. The impact is completely different. The layout is portrait, and the first thing to catch the eye is the 'Who Wants To Be a Millionaire' styled question, which gives an insight to the film itself. The main colour is Black symbolising the dark, grim emotion throughout the film, the complete opposite to the white-washed previous poster. Colours are still used, however the colours are much darker, instead of pale, bright colours, the shades are much deeper reflecting on a flamboyant yet contrasted unsettling story. Here, even the title of the film is filled with colour; starting with a deep red - symbolising pain and fear, and ending with the simple yellow - creating an almost pure and lighter tone. This can portray the themes of the story as well as the layout of it.
The actors are still used, symbolising their necessary roles within the film, however the lighting and facial expression are different. The man is almost just a silhouette and the emotion pouring out of the expression is fear and worry. Red blazes his skin, and this colour can even mean death/pain or romance. In watching this film it conveys both pain and romance, showing it is a fitting colour to portray the film. The woman is placed in the opposite direction, meaning that she has either lost him or running away. She is contrasted with the darkness - the lighting is bright, making her look angelic and pure.
www.desktoppub.about.com/cs/colorsection/p/orange.htm
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