Saturday, 2 January 2010

Technological Convergence

Technological convergence - the tendency for different technological systems to evolve towards performing similar tasks. (http://en.wikipedia.org/wiki/Technological_convergence). Two types of technological - 1.0 which is passive/the 'old' analogue way of technology, and 2.0 which is the 'new'/interactive way of technology, things like blogs, the red button on television and facebook.

Proliferation of exchange - 'Proliferation'= Increase. 'Exchange'= Unintended websites, fanclubs and blogs made from the film.

Advantages - Youtube, Facebook, other networking sites, blogs and fan clubs. Word of mouth help promote the film.

Disadvantages - Digital downloads, people make copies of movie and sell. Lower profits made from the film.

Slumdog Millionaire used a new method in constructing the film. To save money, the production team focused on the editing and used hand-held cameras to shoot the film. They used a camera called a Innovative SI-2K Digital Cinema Camera which allows them to film in small spaces normally unable to normally allow Hollywood's massive cameras. This shows the production technological convergence.

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