The Website

Slumdog has it's own website - http://www.slumdogmillionairemovie.co.uk/

This helped the promotion of the film before it's release, giving information about the film, listing the cast and crew, synopsis, videos of parts of the film and trailer, and also downloads for all the fans of he film. Catering for everyone's need. An introduction is played before entering the actual site, showing off the awards and quotes from papers and magazines of it's success, with the familiar colours from the trailer and posters, so the audience can familiarise themselves with the film's connotations. As the audience watches all these things, the infamous song 'Jai Ho' which helped the film in so many ways, and was released in the charts is played, and in fact, once in the website itself, the whole album is there to be listened to. These are all features of a 2.0 technological convergence.